Brand & Content Marketing Manager

Our Recruitment Process

Applications are reviewed in our careers app, not inside job boards. Apply at careers.ybl.ca.

The application takes about 10 minutes. Shortlisted candidates are invited to a creative assessment, a practical hands-on exercise of 1 to 2 hours, so we can see how you work rather than just hear about it.

We are committed to an equitable and inclusive hiring process aligned with our values.

A Note From Mike

Hi, I'm Mike, CEO of YBL. I wanted to take a quick second to tell you what this role actually is, because a job description only gets you so far.

Up to now our marketing has been spread across a few people and a lot of moving parts. It works, but it's disjointed, and sometimes that shows. We're growing quickly and evolving fast, and what we need now is one person owning all of it end to end rather than pieces of it sitting in different places.

So this is not a role where you slot into someone else's system. You'd be the first person to own all of it, full time, and you'd be building it.

On the day to day, you make the work. You don't brief someone else to make it. The graphics, the posts, the newsletter build. And you keep the machine around it running too, the sponsor deliverables, the event details, the dates that can't slip. It's both halves, not one.

Here's what that means in practice. We're a 30 person accounting firm with over 3,000 clients. We run live AI workshops that are expanding into new cities. We have real software sponsors paying to be in the room. There's a newsletter (actually, 2), a YouTube channel, and my own LinkedIn, which is a big part of how people find us. All of that would be yours to own. And this is a pivotal moment, because we're about to take all of it a lot further and a lot deeper than we have so far.

One thing to be clear though. My personal channels stay in my voice. You wouldn't be writing as me or taking over my accounts. You'd support them behind the scenes with graphics, scheduling and repurposing. The YBL channels and the newsletter are yours.

I want to be straight with you about the pace, because most people underestimate it. I move fast. I want someone who moves faster than me and tells me when I'm wrong. If you need everything perfectly defined before you start, this will be frustrating for both of us. If you've been stuck somewhere waiting 3 weeks for approval on a social post, this is the opposite of that.

And AI is not a bonus skill here, it's ingrained in how we work. I've been building our internal tools myself for over a year now (and now we have an AI hire, yay!), but I want someone already using it every day to make better work, not someone who's just curious about it.

If that sounds like your kind of thing, apply. I'd love to have you on the team!

This is a foundational hire. You will be the first person fully dedicated to this function, and you will help build the structure and standards for how brand and content gets done at YBL as it grows.

What you actually get here

A real audience from day one. Over 3,000 clients, an email newsletter, a YouTube channel, a LinkedIn newsletter, and a CEO who posts most weekdays. You are not building from zero.
Full ownership, end to end. The YBL channels and the newsletter are yours from the idea to the design to the send. No committee, no waiting three weeks for sign-off on a social post.
You work directly with the CEO, not through two layers. Fast decisions, direct feedback, and your work going live the same week you make it.
Real things to point at. A live AI workshop series expanding into new cities, software sponsors paying to be in the room, and a growing newsletter. Tangible work with your fingerprints on it.
An AI-first firm that means it. We build our own internal tools. You get the budget, the tools and the room to work the way you already want to.
You are building the function, not filling a seat. You are the first person fully dedicated to this, and you set the standard for how it gets done here.

You will not be doing all of it alone, but you will be running it

An external video partner (We Are Visualize) for filming, editing, B-roll and the YouTube visuals, thumbnails included. That is where their scope starts and ends. Design is not theirs, it is yours.
Admin and ops support for scheduling and logistics.
Budget for contractors when something genuinely needs a specialist.
To be straight with you: this is still a big seat and you will be the one carrying it. The support is there so you are not blocked, not so the work gets handed off. If you are looking for a role where you brief other people and review their output, this is not it.

Key ResponsibilitiesBrand, Content & Social

Own regular posting across YBL's social channels, and support the CEO's personal channels with graphics, scheduling, and publishing
Grow and engage the audience on YBL's channels, including community management and responding to comments
Repurpose long-form content such as YouTube videos and the newsletter into social cuts that travel
Own a content calendar and consistently ship against it
Write in YBL's brand voice for social posts, captions, and short-form copy
Use AI tools such as Claude and ChatGPT to produce and scale content faster without losing quality or voice

Newsletter, Email & CRM

Own our newsletter end to end, editing, assembly, scheduling, and delivery
Manage the production rhythm so issues go out on time, every time
Build and send marketing campaigns and sequences
Keep our email lists clean and properly structured, including segments, lists, and automations
Own list hygiene and CRM data accuracy across our marketing tools, including reconciliation between Karbon and Mailchimp

Visual & Graphic Content

Own the full visual range in-house, from everyday social graphics to sponsor decks, event signage and partner-facing materials
Produce fast, on-brand visuals for social, the CEO's posts, sponsors and events
Design is all yours. We do not send it out, so nothing here waits on an outside designer
Use AI as part of how you design, not just how you write. Claude, Canva, Figma and whatever else gets you there faster without dropping the bar

Partnerships, Sponsorships & Events

Coordinate sponsor deliverables across every channel they run in: YouTube integrations, newsletter placements, LinkedIn, the workshop series and live events
Track what is promised, what is due, and what has shipped, and chase it down
Work with sponsors to get the language and angle right on sponsored posts, placements and reads
Build and maintain sponsorship rate cards
Be the point person who keeps partner relationships moving day to day
Run logistics and promotion for our workshop series across multiple cities, including event sponsors and their deliverables
As the sponsorship roster grows and the workshop series adds cities, this is the clearest path to expanded ownership in the role

YouTube

Own scheduling, SEO, and upload optimization, applying best practices for reach and engagement
Coordinate sponsorship integrations on video
Coordinate with our video partner on production timing so shoot days and publishing stay in sync
Filming, editing, B-roll and thumbnails sit with our video partner. That is their specialty and not something this role is expected to do
Scripts start with our video partner. As you get your footing, topic research and script drafting can move to you, with our partner finalising for camera
You do not need to arrive knowing any of this. If you have never run a channel, we will train you on it, and you can grow into more of the YouTube piece over time if and as it makes sense

Website & Analytics

Handle website management and updates, including benchmarking competitor sites, building out comparable pages, and troubleshooting issues
Own tracking, reporting, and marketing analytics, including occasional customer demographic reporting
Report on what is working and feed it back into content and channel decisions
Manage and evaluate external agency relationships, including consolidating or replacing vendors where it makes sense

Keeping the Team in the Loop

Share a rolling look-ahead of the content and campaign schedule with leadership and team leads on a set cadence, not ad hoc
Flag clearly what a team is being asked to do (reshare, provide a quote, appear in a video) and by when, with real lead time
Nothing ships that asks something of another team without them knowing first

What Success Looks Like

Content ships consistently across channels and reads and looks like us
The newsletter goes out on time, every cycle, with no scramble
Sponsors and partners are managed cleanly and nothing falls through the cracks
Events run smoothly because the details were owned well in advance
Team leads always know what's coming and what's being asked of them, with time to plan
The CEO spends less time in production and more time on the parts only he can do
A clear system and standard emerges for how brand and content gets made at YBL

Qualifications

The five that matter most:

Daily, hands-on experience using AI tools such as Claude and ChatGPT to produce real work. Not curiosity, not experiments. Be ready to show us exactly how AI fits into your workflow.
Strong design ability across the full range, from everyday social graphics to sponsor decks and event signage, using tools such as Canva, Figma and AI. Design is entirely in-house here, so we need this on day one.
Strong writing, and the ability to hold a brand voice that is not your own and keep it consistent.
A portfolio of work you personally made. Real posts, scripts, graphics, newsletters or campaigns you created, not just managed.
A bias toward shipping. Fast, at a high bar, without being chased.

Everything below here helps but is not required. We would rather have someone outstanding at the five above than someone average at all of it.

3+ years in brand, content or marketing execution, ideally close to a founder or a personal brand
Running social channels and owning a content calendar
Email marketing and email platforms such as beehiiv or Mailchimp
Some comfort with website management or troubleshooting, such as Shopify, Webflow or WordPress
YouTube packaging such as titles, chapters and SEO. Nice if you have it, we can train it if you do not
Coordinating sponsors, deliverables and events without dropping details
Building AI workflows, custom assistants or automations beyond everyday use
Karbon, Notion, or any exposure to accounting and professional services

How You Work

You make the work, you do not just manage it
You take ownership and follow through without being chased
You bring ideas and initiative, you see what could be better and run at it without waiting to be asked
You are organized enough to keep a lot of moving parts on track
You communicate ahead of time, so nobody here is caught off guard by what's shipping
You want to build a function, not just fill a seat

Why This Role Matters

Our brand is a major driver of how YBL grows, and right now it runs largely through one person. This role gives that engine a real owner, and frees our CEO to focus on the judgment calls only he can make.

This is an early seat on something with real momentum. As the presence grows, the events expand and the channel and the newsletter get bigger, the role grows with it. The right person builds their own scope and grows into leading the function.

Why Join Us

Fully Remote, anywhere in Canada
Flexible Work Hours
Culture of Teamwork and Compassion
Competitive Time Off Program
RRSP Matching Program
Health Spending Account
Educational Assistance Program
Growth Opportunities: As we grow, you grow

Pay: $65,000.00-$90,000.00 per year

Benefits:

Employee assistance program
Extended health care
RRSP match
Work from home

Work Location: Remote