Brand Manager

Brand Manager

An exciting opportunity has arisen to join a leading FMCG business and take ownership of a well-established, much-loved Irish food brand.

This is a high-profile brand with strong consumer awareness and a long heritage, and the opportunity now is to reinvigorate and modernise the brand for its next phase of growth.

Working closely with commercial, category, innovation and agency teams, you’ll play a key role in shaping brand strategy and bringing it to life across packaging, innovation, digital, social and consumer communications.

The Role

Develop and execute annual and long-term brand strategies aligned to commercial objectives.Use consumer, shopper and market insight to identify growth opportunities.Lead brand planning, budgeting and performance reviews.Manage NPD and EPD projects, including the three-year innovation pipeline.Develop business cases, forecasts and post-launch reviews.Lead integrated brand campaigns across digital, social and shopper marketing.Manage agency relationships and ensure high-quality delivery within budget.Lead packaging development and artwork approval.Oversee brand content and digital/social activity.Work closely with sales and category teams on retailer presentations, range reviews and joint business planning.Monitor sales, competitor, pricing and promotional performance to identify opportunities.Manage marketing investment and optimise return on marketing investment.Prepare regular brand performance updates for senior stakeholders.Maintain brand guidelines and ensure consistency across all touchpoints.

What We're Looking For

Experience in a Brand Manager or Assistant Brand Manager position within FMCG, ideally food.Degree in Marketing, or a related discipline, or equivalent experienceStrong understanding of the Irish grocery and retail landscape and shopper behaviour.Experience working with external agencies.Comfortable working with consumer, market and sales data.Strong strategic and commercial thinking, with the ability to turn insight into action.Experience developing brands across packaging, communications and digital channels.Strong project management skills and the ability to manage multiple priorities.Excellent communication and stakeholder management skills.Curious, proactive and commercially minded, with a genuine appetite for fresh thinking and new ideas.

What’s on offer:

Salary: circa £50,000Benefits to include Pension and Car Allowance Hybrid workingOpportunities to grow and build within the business Work with a brand that is well loved and ingrained within in the community

Location: Northern Ireland | Hybrid
The role is based at the company's Northern Ireland site, with hybrid flexibility depending on where you are based. Some additional travel will be required.

Skills:
Brand Management Brand Strategy Brand Development Marketing Strategy Retail Marketing Branding Brand Implementation