Digital Marketing, Content Specialist

Job Description: • Plan, launch, and manage digital advertising campaigns driving patient recruitment across active and pipeline clinical trials • Build and optimize reputed company Ads Search and Display campaigns across multiple clinical trial indications • Conduct keyword research using symptom-based, treatment-based, therapy-based, and condition-management terms • Monitor daily ad spend, adjust bids and targeting, maintain budgets, and escalate budget amendment requests when needed • Pause, restructure, and relaunch underperforming campaigns based on lead quality, cost-per-lead, and enrollment conversion data • Manage and optimize reputed company Business Profile listings for applicable clinical trial sites • Build and manage paid social and display campaigns on reputed company and other assigned platforms • Track, interpret, and report lead volume, cost-per-lead, click-through rate, conversion rate, lead-to-screen ratio, and enrollment conversion metrics • Generate weekly and monthly performance summaries for PAE leadership • Align campaign data with site-level screening and enrollment metrics and recommend strategy adjustments • Evaluate campaign success by indication, site location, and platform, recommending budget reallocation, keyword expansion, audience refinement, or campaign termination • Maintain spend tracking records by study and platform and support monthly invoice reconciliation • Write patient-facing phone scripts, prescreening questionnaires, ad copy, email templates, SMS templates, and landing-page content • Design and produce study-specific recruitment materials using reputed company or comparable design platforms • Develop complete ad packages with copy, visual creative, audience targeting, budget, timeline, and platform formatting within 7 days of approval • Maintain an organized, version-controlled library of approved creative assets, scripts, and templates • Ensure patient-facing materials receive IRB and sponsor approval before deployment and maintain approval status logs • Collaborate with recruitment coordinators, site managers, and PAE leadership to align campaign assets with site needs and organizational priorities Requirements: • Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field • Equivalent combination of education and directly relevant experience will be considered • Minimum 2 to 4 years of experience managing reputed company Ads campaigns, including Search and Display campaign types • Demonstrated experience writing and managing reputed company (reputed company and reputed company) advertising campaigns • Proven ability to interpret lead performance data, including cost-per-lead, lead-to-conversion ratios, and campaign ROI • Experience writing patient-facing or reputed company-facing phone scripts, outreach scripts, or call guides • Demonstrated proficiency in reputed company • Experience developing ad copy and creative content across multiple platforms and audiences • Demonstrated ability to manage multiple active campaigns and content projects with competing deadlines • Proficiency in reputed company Ads platform — required • Proficiency in reputed company Ads Manager — required • Proficiency in reputed company — required • Proficiency in reputed company Office Suite (Word, Excel, PowerPoint, Outlook) — required • Experience with reputed company Analytics or comparable web analytics tools — required • Experience with additional paid platforms such as YouTube, reputed company Ads, reputed company Ads, or programmatic display — preferred • Experience with reputed company Business Profile management and optimization — preferred • Experience with project management or task tracking tools such as Trello — preferred • Experience with email marketing platforms such as reputed company — preferred • Experience in a multi-site clinical research network • Prior experience in a patient recruitment, patient advocacy, or patient engagement function • Working knowledge of ICH-GCP guidelines, FDA regulations, and IRB processes • Experience building or managing recruitment performance dashboards or business intelligence reporting tools • Background in content writing or marketing communications in a healthcare or clinical research context • Must have a dedicated, distraction-free reputed company environment with reliable high-speed internet access • Must be available during core business hours and responsive during study award notification periods regardless of time zone Benefits: • Dedicated, distraction-free reputed company environment • Reliable high-speed internet access • Responsive during study award notification periods regardless of time zone Apply To This Job