Manager, Brand & Content

About Us At Henry Schein One UK, we are a tech company with a mission to redefine dental care, creating a future where personalised, AI-driven treatment and intelligent practice management come together to enhance patient care and build a thriving dental practice. We’re innovators, relentless in our pursuit of customer success and constantly pushing the boundaries of the possible to create world-class SaaS products. Culture matters to us.

Celebrated as one of the ‘Sunday Times UK's Best Places to Work’ companies, our culture as an inclusive and forward-thinking company means we are committed to creating an environment that values diversity and flexibility and promotes equal opportunities for everyone.

What We Do
Tech for good! Our SaaS product Dentally, solves real-world problems across three core areas. Clinical; AI‑powered diagnostics and note-taking, giving dentists an extra set of expert eyes on every x‑ray, further detecting subtle signs across conditions and boosting clinical accuracy in seconds.

Practice
Management - Automating everything, ensuring dental practices get admin done quicker! Payments, Workflows & Patient Management, 3rd Party Integration, Reporting and Staff Instant Messaging.

Patient
Experience - A digital-first experience that empowers patients to manage appointments, complete medical forms, and make payments - all from their own device. No more old-school phone calls and paper forms.

Our Culture
We are problem solvers, not ticket takers, and we champion creative problem-solving. Customer success is at the heart of everything we do. We strive to ensure that each member of our team, regardless of their department or role, prioritises the success of the customer in every interaction.

From our Commercial teams right through to Operations, every area of our business plays an instrumental role in shaping the value of our user’s experience. Our customer success programmes are pivotal in maintaining dynamic feedback channels with our product teams, ensuring that we are always enhancing our software to align with customer needs. By delivering top-tier service, crafting innovative solutions, and offering proactive support, we are not just meeting expectations—we are creating long-lasting partnerships that drive positive outcomes.

Your Impact As Manager, Brand & Content, you will shape how Dentally shows up in the market globally, managing the strategy and day-to-day execution of brand, messaging, and campaign storytelling so it stays clear, consistent, and differentiated. Your work will strengthen campaign effectiveness, support brand perception, and help content contribute to sustainable growth within your team's remit.

What You'll Do Own and evolve Dentally’s global brand positioning, messaging and tone of voice consistently across your team's markets and customer touchpoints

Create the global content strategy, translating team priorities, customer needs, and product direction into clear content plans and initiatives

Manage the narrative and creative direction for brand campaigns within your team's remit.

Develop and oversee content including thought leadership pieces, reports, customer stories and campaign assets.

Oversee execution of events, sponsorships, and PR, ensuring activity supports the wider brand narrative.

Work closely with Growth, Customer Marketing, Product Marketing and regional teams to connect brand and content activity to the full customer journey.

Define and report on brand and content performance, linking awareness, engagement and organic growth to wider marketing outcomes.

Lead and develop a high-performing team brand and content team, motivating and inspiring your team to reach and exceed all set targets and KPIs

Coach team members in best practices, fostering a culture of continuous development

Ensure all team members have clear, up-to-date Individual Development Plans (IDPs), and receive regular performance reviews and meaningful 1:1 conversations

Maintain a trusting, collaborative environment, enabling the team to thrive

Lead recruitment efforts for your team, identifying and hiring top talent

Promote an inclusive and diverse culture, in line with Henry Schein One values What You'll Bring With You Experience leading brand and content in a B2B SaaS environment

3 years + team management experience

Proven hands-on capability in messaging, storytelling, and campaign narrative

Experience operating as a player–manager in a scaling environment

Strong editorial judgement and brand instinct

Ability to collaborate effectively with cross-functional stakeholders (Growth, Product, Sales)

Confident, comfortable balancing long term brand building with commercial outcomes Diversity Diversity at Henry Schein One is all about you being you. Diversity and inclu