
Activation Marketing Manager
The Growth Foundation · United Kingdom
Salary undisclosed
Upwork
We’re a growing marketing agency looking for an experienced Meta Ads Specialist to manage and optimise client accounts on an ongoing basis.
You’ll initially manage 3 Meta Ads accounts, with around 8–10 hours per month. As we grow, the workload can increase.
What you’ll be responsible for:
• Ongoing Meta Ads optimisation
• Campaign structure and budget management
• Audience and targeting strategy
• Creative testing strategy
• Lead quality and conversion performance
• Identifying wasted spend
• Pixel / conversion tracking checks
• Clear account updates and recommendations
What we’re looking for:
We do not want someone who waits for instructions.
You should be able to open an account and independently identify:
• What is working
• What is wasting budget
• Why performance has changed
• What should be tested next
• Which creatives or audiences need attention
• How lead quality can be improved
Ideal experience:
• Meta / Facebook Ads lead generation
• Service-based or local businesses
• Australian, US or UK markets
• Agency or white-label work
• Creative testing
• Meta Pixel / Conversion API
• CRM or lead tracking
• Landing page / funnel optimisation
When applying, please answer:
1. How many Meta Ads accounts do you currently manage?
2. What types of businesses do you work with most?
3. Tell me about one lead-generation account you improved and what you changed.
4. How do you evaluate lead quality, not just CPL?
5. What is your hourly rate and availability?
Start your application with “Lead Quality” so I know you read the post.
This is intended to become a long-term role for the right person.

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