Performance Marketing Manager B2B

About the position

Prometeo is the leading fintech infrastructure company connecting global corporations with financial institutions in Latin America and the United States. We specialize in creating innovative technological infrastructure, with a particular emphasis on Banking Application Programming Interfaces (APIs). This technology enables access to the largest network of API connections in the region, comprising over 1500 connections to more than 1200 financial institutions across 11 countries. With Prometeo, companies worldwide can connect to financial institutions more simply, quickly, and securely, while reducing manual work and generating process efficiencies. At Prometeo, we solve and automate access to banking data, bank account validation, and account-to-account payment initiation.\n\nRole Description:\nWe are seeking a results-oriented Sr. Performance Marketing Manager B2B with a strong curiosity for technology to lead the strategy and execution of our B2B campaigns on Google Ads, LinkedIn Ads, and complementary channels. The role's objective is not just to generate leads, but to generate qualified pipeline and sales for Prometeo.\n\nThe role requires in-depth mastery of advertising platforms and their AI functionalities (Performance Max, Smart Bidding, AI-driven audience and creative generation, LinkedIn Predictive Audiences, Meta's Advantage+, among others), actively leveraging them to improve results, not superficially.\n\nFurthermore, an analytical and strategic mindset is expected, with strong technical skills in tracking, tagging, and end-to-end measurement—from click to closed sale—to ensure precise attribution and data-driven decisions.

Responsibilities

Design and execute the B2B paid media strategy (Google Ads, LinkedIn Ads, and other channels as opportunities arise), with pipeline and sales as the focus, not just lead volume.Administer and optimize lead generation, awareness, and remarketing campaigns, prioritizing lead quality and sales conversion over volume.Proactively explore and adopt AI functionalities within advertising platforms (bid automation, AI-driven audience generation, creatives, and copies) to gain efficiency and improve results.Define, test, and improve messaging, audiences, keywords, and ad formats, iterating quickly based on data.Measure and report results with a focus on business metrics—SQLs, generated pipeline, CAC, ROAS—in addition to CTR, CPC, CPL, and CPA, ensuring data-driven decisions.Collaborate with Content, Design, CRM, and Sales teams to build complete conversion journeys, from the first click to closing.Manage the monthly and quarterly media budget, maximizing investment efficiency and return.Implement and maintain tags, events, and conversions in Google Tag Manager and Google Analytics 4 for precise campaign tracking.Monitor the correct attribution and traceability of leads from campaigns to the CRM (HubSpot) and sales closure.Maintain curiosity and stay at the forefront of B2B performance marketing trends, AI applied to advertising, tracking, and automation, testing new tools and functionalities as they emerge.Requirements

+4 years of experience managing B2B campaigns on Google Ads and LinkedIn Ads.Hands-on experience using AI functionalities within advertising platforms (Performance Max, Smart Bidding, AI-driven audience and creative generation, etc.) to improve performance, not just knowing their names.Experience in tracking, tagging, and events in Google Tag Manager and Google Analytics 4.Solid knowledge of conversion funnels and generating qualified leads that effectively convert into sales.Proficiency in HubSpot or another CRM connected with performance campaigns.Experience managing significant budgets.Analytical skills and an obsessive orientation towards business results (pipeline, sales, revenue), not just marketing metrics.Intermediate or advanced English proficiency.Excellent communication and cross-team coordination skills, including with the Sales team.