Remote Senior SEO Specialist Local & Content

Heads up before you go further: a video application is required to be considered. Resume + a short video interview through HireFlix. No video, no consideration. This role is for the SEO who's tired of building strategies that get watered down by committee, tired of waiting three months for someone to approve a content brief, tired of doing great work that gets buried inside a giant agency client roster.

The work you ship in your first 90 days will visibly move the business, and you'll be able to point to specific pages, specific links, and specific rankings and say "I did that." If you want a role where you can put your head down, build a real content engine from scratch, and watch it compound month over month, this is it. If you want to manage other SEOs or sit in strategy meetings all day, this isn't. We're a residential plumbing company based in Orange County, California.

We've built a strong brand serving homeowners across Southern California, and we're investing heavily in organic growth. We're hiring a Senior SEO Specialist to own our content and link building strategy in-house. You'll be the SEO expert in the room, and you'll be expected to know more than the people you report to.

We are bringing this work in-house, which means no agency layer between you and the founder. You'll work directly with our CMO, our founder, and our Senior Web Developer to drive organic traffic, improve local rankings, and build a content engine that compounds over time. You're one half of a tight in-house pair built specifically to scale our organic growth.

Senior Web Developer: Your closest day-to-day collaborator. They own the technical surface (page builds, performance, schema implementation, site architecture, GTM, GA4, Search Console error resolution). You own the strategy and the content that goes on the pages they build.

CMO: Strategic alignment, content priorities, performance review. Content production at scale. Researching, writing, and optimizing 4 to 6 publish-ready pieces per week, scaling to 6 to 8 once you're dialed in.

This includes blog posts, service pages, location pages, and campaign landing pages. AI-assisted production is expected. We use Claude for drafting from briefs you build. You own the brief, the structure, the editorial review, and final QA.

Pure AI-drafted content does not ship without your review. Link building, full ownership. Outreach, guest posting, digital PR, broken link building, HARO, manufacturer dealer pages, local sponsorships, competitor link gap analysis.

You own the strategy, the targets, the outreach, the follow-up, and the reporting on what landed. Content and on-page SEO strategy. Keyword research, topical authority building, content refreshes, content gap identification, competitor positioning.

You own what links to what, anchor text, topical clusters, and content interconnection. The web developer owns the technical implementation and architecture that makes it scale. You decide what schema types we need, what fields, and what content goes in.

The web developer handles JSON-LD implementation, structured data testing, and deployment. You review and confirm before it ships. Local SEO. Location page strategy, citation management, NAP consistency, Local Pack ranking factors, and competitive positioning in our core OC markets.

Google Business
Profile execution currently sits with our marketing coordinator. Strategic and content SEO audits. Link profile, content gaps, competitor positioning, on-page performance, topical authority. Technical issues you identify get flagged to the web developer for implementation.

Search
Console analysis and reporting.

Strategic interpretation of GSC data: query trends, ranking diagnostics, content gap identification, page-level performance. You own what the data is telling us about the business and what to do about it. Performance reporting.

What shipped (pages, content, links earned) Outreach status (emails sent, responses, links pending) Search visibility (click, impression, CTR, average position trends, plus query-level shifts) Local Pack performance by city (rank tracking across our core OC markets) Content output and performance (pages published, top performers, content that needs refresh) Link building results (links earned, sub-track breakdown, outreach metrics) A senior SEO knows how they want to present data better than any template can specify. Beyond that, the structure, visualizations, and commentary are yours. 4+ years of hands-on SEO experience for B2C businesses. We're not interested in B2B SaaS or enterprise SEO backgrounds. ~ Hands-on experience across the SEO reporting stack.

You've used the major tools daily (GA4, Google Search Console, Ahrefs, SEMrush, BrightLocal, or equivalents). Proven link building experience. Real campaigns, real outreach, real results you can show us. ~ Content production at volume.

You've personally researched, briefed, and edited 4+ pieces of publish-ready content per week. AI-assisted is fine. What we don't accept is unreviewed AI output shipping as final. ~ Local SEO fundamentals.

Google Business
Profile, citation management, NAP consistency, location page strategy, Local Pack ranking factors. You know the local SEO playbook cold. ~ Strong written English. You'll be writing content that homeowners read and editing AI-drafted content to a publish-ready standard. ~ This is a 100% remote role.

We don't use monitoring software and we don't micromanage. If you need help, ask. We're hiring an adult, and we'll treat you like one. This role is full-time. Not a side gig, not a weekend project, not something you stack with three other clients.

Communication rhythm: Daily async updates in Slack: what you shipped, what you're working on, anything blocking Weekly working session with the Senior Web Developer to coordinate on schema, internal linking, page builds, and technical issues We want you to ship without asking permission for things you should be empowered to ship.

What you can ship without approval: content briefs, on-page optimization, internal linking decisions, link building outreach, schema strategy recommendations, content calendar decisions, AI-assisted drafts that you've reviewed.

What needs CMO or founder approval: major topical pivots, link building budget commitments above $250 per item, sponsorships, paid placements, brand voice changes, anything that contradicts existing strategy documents.

Always loop in the developer on: schema specs before implementation, internal linking changes, page-level technical needs, anything affecting URL structure. Full-time, 100% remote ~ Monday to Friday, 7:00 AM to 5:00 PM Pacific Time ~ Independent contractor role, paid through our global payroll partner Immediate Generic applications will be ignored. A short video interview through our HireFlix link The video is short, four questions, about 15 minutes from your phone or laptop.

A real person watches every video. No bots, no AI screening. Applications without a completed video will not be reviewed. If you're a finalist, we'll ask you for a custom screen-share video walking through your actual SEO workflow.

The HireFlix video is the gate.