
Marketing Manager
Reed · Stockton-on-Tees
Salary undisclosed

Mason & Dale Recruitment Specialists
Senior Marketing Manager (6‑Month Maternity Cover) – Hybrid (London)
Drive strategy. Shape audience growth. Lead campaigns for one of the UK’s largest event.
Are you a strategic, creative and outrageously organised marketer looking for your next step? This 6‑month maternity cover offers the chance to take ownership of a major B2B technology event and work across the full marketing mix — from campaign strategy to audience development, paid media, PR, content alignment and commercial growth.
What you’ll be doing
Developing and executing end‑to‑end marketing strategies across a large‑scale tech eventLeading messaging, copywriting and outbound communications to drive delegate and exhibitor engagementPartnering with sales to deliver campaigns that support new business, retention and revenue growthBuilding strategic audience development plans aligned to event positioning and key messagingManaging paid media, PR agency collaboration and brand amplification across digital and broadcast channelsOverseeing community building and social media strategies that deepen engagement and brand affinityManaging databases, segmentation, reporting and forecasting with BI/data supportOwning delegate/visitor revenue generation, pricing strategy and registration deliveryManaging budgets, POs and stakeholder sign‑off across marketing materials and contentWhat we’re looking for
Strong copywriting and communication skillsExperience delivering complex, multi‑channel marketing plansProven project management across large‑scale campaignsConfidence working with CRM/CMS systems, email automation and digital marketing tools (GA, Google Ads, etc.)Ability to analyse KPIs, demographics and market trends to optimise performanceExperience managing direct reportsFlexibility around peak event periodsWhat you’ll gain
The chance to lead marketing for a flagship UK eventExposure to all areas of event marketing — digital, audience, commercial, PR, paid media, content alignmentA fast‑paced, creative environment with genuine career‑building potentialHybrid working (West London)Competitive salary + performance‑related bonus
If you are interested please apply or feel free to recommend!

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