Senior Marketing Manager, Strategy & Operations

Company Description Unboxed Training & Technology delivers award-winning corporate training solutions that blend custom and turn-key content with an AI-powered Skill-Building Platform to support continuous workforce development. Its industry-leading training and SaaS technology help organizations strengthen sales, leadership, customer service, onboarding, and soft-skill capabilities. The Unboxed Skill-Building Platform combines LMS and LXP functionality with AI-powered practice role plays and feedback to measurably improve skills and speed to productivity. Unboxed partners with some of the most recognizable companies worldwide, offering scalable solutions that align learning with performance outcomes and business goals.

Role Description The Senior Marketing Manager, Strategy & Operations is a full-time, hybrid role based in the Greater Richmond Region, with flexibility for partial work from home. This role is responsible for developing and executing the overall marketing strategy to support company growth, brand positioning, and customer acquisition across key segments. Day-to-day responsibilities include planning integrated campaigns, managing marketing operations and processes, overseeing analytics and reporting, and aligning marketing initiatives with sales and product priorities. The Senior Marketing Manager will collaborate closely with cross-functional teams to optimize marketing workflows, manage budgets and timelines, and ensure consistent messaging across all channels. This role also includes leading continuous improvement efforts in marketing technology, data-driven decision making, and performance optimization.

Key Responsibilities

Strategic Leadership

Translate company marketing strategy into actionable cross-channel plans, priorities, timelines, and operating processes.Partner with Sales and executive leadership to ensure marketing initiatives align with pipeline, revenue, and account-growth objectives.

Team and Vendor Management

Lead and develop a small team of employees and contractors (design, events, and related resources), setting priorities, providing coaching, and reviewing work product.Manage outsourced appointment-setting and lead-generation agencies, including KPI definition, lead-quality evaluation, performance reviews, and ongoing optimization.Manage relationships with relevant learning and talent-development industry associations and events, including sponsorships, logistics, vendor coordination, and budgets.

Marketing Operations and Technology

Own marketing operations, including systems, processes, workflows, reporting, vendor coordination, and financial administration.Administer and optimize HubSpot for marketing automation, account-based campaigns, lead scoring, campaign execution, and performance dashboards.Maintain the marketing technology ecosystem (integrations, data hygiene, troubleshooting, tool evaluation, and vendor management).Use data-enrichment, conversation-intelligence, and AI-enabled tools to strengthen account targeting, improve lead quality, generate insights, and support marketing decision-making.Support RFP processes and administer RFP automation tools to keep proposal content current and improve response speed.

Digital Presence and Performance

Oversee website performance, SEO, and content relevancy, coordinating with internal or external development resources.Develop and present marketing performance reports and dashboards for leadership and executive audiences.

Key Skills:

Marketing strategy and execution planning, translating priorities into coordinated campaigns and operational plansHubSpot expertise, including automation, lead scoring, ABM support, reporting, and dashboard developmentMarketing technology management, including integrations, data quality, troubleshooting, vendor evaluation, and platform optimizationPerformance measurement and reporting, with the ability to analyze and communicate results to leadershipTeam, contractor, agency, and vendor management, including creative/design, event, lead-generation, and appointment-setting partnersStrong project management, organization, communication, and cross-functional collaboration skills

Requirements:

Bachelor’s degree in marketing, communications, business, or a related field; equivalent practical experience consideredSeven or more years of marketing operations, demand generation operations, marketing program operations, or related experiencePrior people-management experience, including employees and contractorsExperience with data-enrichment platforms such as ZoomInfo and revenue-intelligence tools such as GongExperience using AI tools, such as Claude, to improve reporting, analytics, dashboard development, or operational efficiencyFamiliarity with website management, SEO, web-development coordination, and platforms such as HerokuFamiliarity with RFP processes and RFP automation tools

Benefits:

Unboxed team members benefit from our comprehensive compensation and rewards program which includes:

Competitive salary and benefitsAmple paid time offDynamic and convenient office location – unlimited snacks, casual dress code, covered parking and gym on siteOpen communication and a commitment to fostering teamwork across the organizationSalary range: $115,000 to $165,000 annually