UK Marketing Manager (Maternity Cover)

THE COMPANY

Affordable Art Fair has transformed the art market with its inspiring and welcoming approach, bringing art under £10,000 to 13 cities around the world, including three fairs a year in London’s Battersea Park and Hampstead Heath. Each fair offers something unique, with over 100 leading national and international galleries showcasing thousands of contemporary artworks in all styles and mediums. With special installations and commissions, late nights, family hour and more, there’s something for every art lover to enjoy. The UK fairs welcome over 50,000 visitors per year and generate over £12 million in art sales for exhibiting galleries.

THE ROLE

Reporting into the UK Regional Managing Director, the Marketing Manager is an integral part of the UK team. Working closely with the UK Fair Director and Global Marketing Team, they will plan and implement a year-round integrated marketing and communications schedule with a focus on driving quality footfall to the UK fairs and delivering art sales for exhibiting galleries.

KEY RESPONSIBILITIES

BRAND

Agree annual objectives and targets with the UK RMD and Fair DirectorUsing customer insight, establish clear brand positioning, messaging and audience priorities for the UK fairsAdapt and activate the global marketing strategy and brand guidelines for the UK marketDevelop the marketing campaign plans for the UK fairsWork with the Communications Manager, PR agency and in-house teams to create content and brand stories that garner coverage year-round, as well as for fair campaignsWork with the Design team to create creative assets and oversee marketing collateralMonitor competitors and trends in the contemporary art market

PAID ADVERTISING CAMPAIGNS

Brief and manage Media agency, briefing key messages, timelines and KPIsDesign and deliver online and offline advertising campaignsManage offline distribution campaignEnsure campaigns are optimized in line with attendance and revenue objectivesContinuously test creative, messaging, audiences and landing pagesManage budget allocation, media invoicing, invoice processing and budget tracking

TICKETING AND FRONT OF HOUSE

Develop and deliver ticketing and grassroots invitation strategyManage the ticketing agency and ticket shop setupManage ticket allocations for exhibitors and partnersOversee onsite ticket sales and front-of-house dutiesEstablish relationships with VIP partners

BUDGETING AND REPORTING

Manage and monitor UK marketing budgetProvide accurate forecasts and support budget settingFollow company-wide processes and use standardized templates for key documentsLead post-fair marketing analysis and use results to improve future campaignsManage agency contracts and relationships

OTHER

Feed into overall UK strategy and business planDrive marketing innovationSupport fair programming ideasFurther nurture and develop the UK Marketing team in line with their own objectives and the UK strategyLine management of the UK Communications Manager

ESSENTIAL EXPERIENCE

Experience running multichannel marketing campaignsExperience in briefing and managing external media agenciesExperience in managing large multichannel budgetsB2C marketing experience in visual arts and/or eventsExperience managing event ticketing (desirable)Experience managing PR, media or owned-channel campaignsExperience with WordPress, Google Analytics, Active Campaign and social tools

KEY SKILLS AND PERSONAL ATTRIBUTES

Excellent written and verbal communicatorCreative and strategic thinkerCommercial acumenSelf-directed learnerData-driven marketerHighly effective time management and organisationPassion and energy in the workplace

DETAILS

Full time, 40 hours per week25 days annual leave plus bank holidaysPrivate healthcare and pension contributionsBased in Oval, London with occasional home workingClosing date 16 October, 12pm

HOW TO APPLY

Send a CV and covering letter outlining your suitability for the role to marketing@ramsayfairs.com, FAO Jennifer Conner. Please note, applications submitted through LinkedIn will not be considered.