Marketing & Growth Manager

babyballet® are recruiting a Marketing & Growth Manager

Salary: £38,000

Location: Hybrid, Company Office based in Halifax, West Yorkshire. Travel across the UK for events and occasional franchisee visits.

Hours: Full time

About babyballet®

babyballet® is a multi-award-winning pre-school dance franchise that has established itself as a market leader over the last 20 years. With its well-renowned programme, strong brand and recognisable children’s characters, babyballet® supports thousands of babies, toddlers and young children through dance and movement whilst promoting confidence, friendship and fun.

With over 100 franchisees across the UK and internationally, we are looking for a Marketing & Growth Manager to lead our marketing function.

The Role

This is an exciting opportunity for someone who enjoys turning ideas into action and making marketing deliver real results.

You'll be responsible for leading and coordinating all areas of marketing across child enrolment, franchise recruitment, merchandise and brand awareness. Working closely with our freelancers, agencies, suppliers and internal teams, you'll ensure marketing activity is planned, delivered and measured effectively.

This role is ideal for someone who is organised, commercially minded and enjoys bringing people, projects and ideas together.

Key Responsibilities

Marketing & Campaign Management Lead and deliver the annual marketing plan  Manage and coordinate campaigns throughout the year  Ensure activity is delivered on time, on budget and on brand  Manage marketing priorities and projects across the business  Growth & Performance  Support growth in child enrolments  Support franchise recruitment activity  Drive awareness and sales of babyballet merchandise  Monitor marketing performance and recommend improvements  Produce regular reports on marketing activity and results  Franchise Marketing Support  Support franchisees and licensees with campaigns, marketing resources and promotions  Help ensure a consistent brand experience across the network  Identify opportunities to improve local marketing performance  Supplier & Agency Management  Manage relationships with marketing suppliers and partners  Coordinate external agencies, freelancers and creative resources  Ensure projects are delivered efficiently and effectively  EOS & Accountability  Own the Marketing scorecard  Lead Marketing projects and priorities  Track progress against agreed goals and KPIs  Contribute to the wider EOS structure and planning process

Who We're Looking For

You'll likely be someone who:

Is highly organised and proactive Loves turning plans into action Enjoys working with people and managing projects  Is commercially aware and results focused  Can confidently manage multiple priorities  Understands both brand-building and business growth  Is comfortable using data, systems and AI tools to improve efficiency

Experience

Essential:

Previous marketing management experience  Strong project management and organisational skills  Experience managing campaigns and budgets  Experience working with agencies and external suppliers  Strong communication and relationship-building skills Desirable:

Experience in franchising or multi-location businesses  Experience within family, education or children's brands  Experience working within EOS or a similar business operating system  Understanding of SEO, local marketing and digital advertising

What Success Looks Like

Increased awareness of the babyballet® brand  Strong marketing support for franchisees and licensees Successful delivery of key marketing campaigns  Improved reporting and visibility of marketing performance  Growth in babyballet star enrolment, franchise recruitment and merchandise activity  A well-organised and effective marketing function aligned to company goals

Why Join babyballet®?

You'll be joining a passionate team and a well-loved brand.

This is an opportunity to make a genuine impact, shape the direction of marketing and help more children experience the confidence, fun and magic of babyballet®.

Closing date for applications: Sunday 6th September 2026.

Apply via LinkedIn, Indeed, or kindly email your CV and supporting statement to:

info@babyballet.co.uk