Marketing Manager, Community Activation & Platform

Required Skills:• 3–5 years of experience in growth marketing, marketing operations, community strategy, product marketing, or another cross-functional role that bridges marketing and technology• Self-starter with a builder mindset who enjoys identifying opportunities to create new programs from the ground up, bringing structure to emerging spaces, and balancing strategic thinking with hands-on execution to deliver results• Experience leading cross-functional initiatives across Marketing, Product, Engineering, Content, and other stakeholders, with excellent project management, communication, and technical collaboration skills• Experience designing, executing, and measuring experiments to improve customer engagement and business outcomes• Analytical mindset with experience defining measurements in an emerging innovative space to track performance, uncover insights, and inform decisionsPreferred Skills:• Deep curiosity about digital culture and evolving online communities, user-generated content (UGC), with a strong understanding of what resonates with Gen Z and younger audiences• Able to identify emerging engagement trends and translate them into scalable community activation strategies that drive engagement and AI search visibilityJob Overview:• Client is reimagining how the community contributes to customer acquisition and AI-powered search• We're looking for a marketer who can build and scale our community activation strategy by growing authentic customer conversations and user-generated content (UGC) that helps customers while increasing our visibility in generative search• This is a highly cross-functional role that sits at the intersection of Marketing, Product, Engineering, Content, Community Engagement, and Social• You'll own the operational engine behind community activation - driving community GEO initiatives, launching new platform capabilities, supporting the ongoing health and maintenance of our community platform, and activating customer content across the end-to-end customer journey• You'll partner closely with Product and Engineering to define requirements, prioritize enhancements, and bring new community capabilities to life, while collaborating with Content, Community Engagement, and Social teams to create programs that inspire authentic customer participation• We're looking for someone equally comfortable shaping strategy and rolling up their sleeves to execute someone who enjoys solving operational challenges, keeping initiatives moving, and turning ideas into measurable outcomesDuties:• Build and scale Client's community activation strategy to increase high-quality UGC and improve AI search (Generative Engine Optimization) visibility• Design and run experiments to increase customer participation, UGC creation, and community engagement• Define requirements, prioritize enhancements, and launch community capabilities, including cross-posting and content syndication features• Help shape the community content roadmap by identifying opportunities for new customer conversations, content experiences, platform features, and engagement programs• Develop and execute programs that activate customer conversations, reviews, and peer-to-peer engagement in partnership with Community Engagement, Content, and Social• Coordinate cross-functional initiatives across Marketing, Product, Engineering, and Community teams to successfully deliver launches and experiments• Track community performance, UGC quality, experimentation results, and platform health to inform future priorities• Document experiments, platform enhancements, operational processes, and best practices to support long-term scalability• Identify customer experience gaps and recommend new features, workflows, or activation strategiesOnly those lawfully authorized to work in the designated country associated with the position will be considered. Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.