Senior Manager, Business Development, MICE

WHO ARE WE? At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers.

As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision. HOW YOU WILL CONTRIBUTE AND LEARN?

Support the Director in market analysis and formulating business strategies to grow Meetings and Incentives segments, reinforce Hong Kong’s position as the preferred MICE destinations, and to drive the annual M&I overnight arrivals.

Develop global marketing 1:1 and business development strategies to strengthen Hong Kong's brand as “The World’s Meeting Place”.

Identify potential industries for the M&I segment, develop targeted business strategies and outreach plans, drive performance to achieve established BPIs/KPIs, lead cross-WWO orchestration to convert large-scale opportunities, and initiate programs to develop and/or expand emerging M&I markets.

Set strategic directions and support Worldwide Offices (WWOs) to cultivate business leads for corporate meetings and incentive trips, drive bids conversion to wins and ensure that marketing activities are executed effectively and achieve the desired BPIs/KPIs result.

Lead and orchestrate the implementation of business plans and marketing activities to achieve the set objectives at maximum efficiency.

Engage and mobilize DMCs and hotels to submit applications under the Small-sized MICE Group Schemes, converting business leads and achieving the desired KPIs.

Establish and foster good relationships with travel industry partners and major stakeholders.

Undertake any other duties/special assignments as directed by the Director, Business Development, MICE WHO ARE WE LOOKING FOR? Degree in preferably Business Administration, Marketing, Tourism or Hospitality.

Preferably at least 10 years of work experience in the travel, servicing, marketing or MICE industry, or with a National Tourist Office, or Convention & Visitor Bureau, including a minimum of 3 years in a managerial position, and possessing strong knowledge of wider economic and industry developments in the region.

Regional experience in Asia is an advantage.

Sensitive to public affairs and protocol.

Demonstrated history in leading effective teams to achieve meaningful performance in a fast-paced, highly pressurised environment.

Strategic thinker with strong commercial acumen, sensitivity in the broader business and cultural context.

Highly organised and skilled in project management, able to solve or recommend solutions to complex problems with structured approach and data-led insights.

Excellent presentation, communication and stakeholder management skills; able to influence others with finesse, internally and externally, for positive results.

Excellent written and spoken English, Chinese and including Putonghua.

Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Easy Apply". We are looking forward to hearing from you. Only shortlisted applicants will be contacted.

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