SEO Optimization Specialist, Marketing Specialist

We are specifically looking for an individual to join our team in house. We are not looking to outsource to a company with multiple clients. The position is contract and we are looking for an individual that is able to completely dedicate the majority of their work week to the growth of our business. Please reach out directly via message and we will be scheduling interviews. During the interview, we will be looking for you to have a solid plan and timeline laid out specific to the growth of our service area businesses. Please research the company and take note that this is a very large endeavor that includes, but is not limited to, re-building SEO strong websites for a minimum of 17 locations across the nation, managing and optimizing Google business profiles for all locations, and coming up with strategic and creative ways to increase business and revenue outside of that scope. This individual will be in charge of all things internet and we will be working very closely with you day in and day out to measure progress and discuss new and innovative ideas. The pay will include a base monthly pay and commission based on the increase in profit so there is large potential in the future for massive growth for both the company and this individual.

Job Overview

We are seeking a highly skilled and proactive SEO Optimization Specialist, Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing comprehensive search engine optimization (SEO) strategies to enhance our online visibility, increase organic traffic, and improve conversion rates across various digital platforms. The ideal candidate will possess strong technical marketing experience, a deep understanding of search engine algorithms, and proficiency with a wide array of SEO tools and web analytics platforms. This position offers an exciting opportunity to influence our digital presence significantly and contribute to the growth of our brand through innovative SEO practices.

Responsibilities

Develop and implement effective SEO strategies aligned with overall marketing goals, focusing on both technical SEO and content optimization.
Conduct thorough keyword research to identify high-impact search terms and optimize website content accordingly.
Manage website management tasks, including metadata optimization, HTML, CSS, and JavaScript enhancements to improve site performance and search rankings.
Utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, and other industry-standard platforms for analysis and reporting.
Perform technical SEO audits to identify issues related to site architecture, crawlability, indexing, and page speed; implement necessary fixes.
Build high-quality backlinks through strategic link building initiatives while adhering to best practices to enhance domain authority.
Collaborate with content creators to optimize SEO content for maximum visibility and engagement.
Monitor and analyze web analytics data to assess campaign effectiveness, user behavior, and conversion metrics; prepare detailed web analytics reports.
Manage SEM campaigns in conjunction with organic efforts to maximize overall search engine performance.
Implement conversion rate optimization (CRO) techniques by analyzing user journeys and refining website elements for better engagement.
Stay current with evolving SEO trends, algorithm updates, and industry best practices to ensure ongoing strategy relevance.

Skills

Proven experience in search engine optimization (SEO), including technical SEO, on-page/off-page strategies, and content optimization.
Strong knowledge of web analytics tools such as Google Analytics and Adobe Analytics for data-driven decision-making.
Expertise in using SEO tools like SEMrush, Ahrefs, Moz, or similar platforms for analysis and reporting.
Proficiency in HTML, CSS, JavaScript, and familiarity with content management systems such as WordPress.
Experience with Google Search Console, Google Tag Manager, metadata management, and web analytics reporting.
Knowledge of conversion optimization techniques (CRO) to improve user engagement and lead generation.
Ability to conduct comprehensive keyword research aligned with digital marketing goals.
Familiarity with social media management and integration within broader SEO campaigns.
Strong understanding of digital marketing principles including SEM (Search Engine Marketing), website management, e-commerce platforms, and metadata strategies.
Excellent analytical skills combined with the ability to translate data insights into actionable marketing strategies.
Effective communication skills for collaborating across teams and presenting findings clearly.

This position is an excellent opportunity for a dedicated professional eager to leverage technical expertise in a fast-paced digital marketing environment. We welcome candidates committed to continuous learning and innovation in the ever-evolving field of SEO.

Pay: $60,000.00 - $200,000.00 per year

Work Location: Hybrid remote in Arlington, TX 76017