SEO / SEM Specialist

About The Role

The SEO / SEM Specialist owns organic search growth and paid search performance across high-intent acquisition channels. The role combines technical SEO, content strategy, keyword research, paid media execution, and conversion analysis to increase qualified traffic and pipeline.

You will partner with content, product marketing, web, and demand-generation teams to improve discoverability and efficiency across the funnel. This hybrid role is based in New York, NY and requires hands-on management of search programs from strategy through reporting and optimization.

Key Responsibilities

Develop and execute SEO strategies covering technical audits, site architecture, internal linking, metadata, structured data, and core web vitalsConduct keyword and competitor research using tools such as Ahrefs, Semrush, Google Search Console, and Screaming FrogManage paid search campaigns in Google Ads and Microsoft Advertising, including account structure, bidding, budgets, ad copy, and landing-page alignmentBuild and maintain dashboards in GA4, Looker Studio, or similar tools to report rankings, traffic, conversion rate, CAC, and pipeline contributionPartner with content and product marketing teams to create search-led briefs, optimize existing pages, and identify scalable content opportunitiesRun experiments across ad messaging, landing pages, audience segments, and bidding strategies to improve qualified conversion and return on spendTranslate search performance data into prioritized recommendations, forecasts, and quarterly growth plans for marketing leadership

What We Are Looking For

3-6 years of hands-on experience in SEO, SEM, growth marketing, or digital acquisition, preferably in a technology companyStrong working knowledge of Google Ads, GA4, Google Search Console, Tag Manager, and SEO platforms such as Ahrefs, Semrush, or Screaming FrogExperience managing paid search budgets, campaign builds, bid strategies, keyword match types, negative keywords, and conversion trackingUnderstanding of technical SEO, JavaScript-rendered sites, crawlability, indexation, schema markup, page speed, and Core Web VitalsProven ability to analyze channel performance and connect search metrics to leads, revenue, CAC, and pipeline impactClear written communication and strong project-management skills across content, web, analytics, and design stakeholdersBachelor’s degree in marketing, communications, business, analytics, or a related field; Bonus: experience with B2B SaaS, international SEO, SQL, Looker, or experimentation platforms