Business Development Manager, Greater China

The Big Bus Company (Hong Kong) Limited

“Big Bus Tours” is the largest operator of open-top sightseeing tours in the world, today the company operates a fleet of more than 300 buses and providing sightseeing tours in 28 cities across three continents. Every year nearly 6 million tourists choose Big Bus Tours to be their sightseeing partner.

http://www.bigbustours.com

Job Description:

We are seeking a commercially driven, technically confident and results-oriented Business Development Manager, Greater China, to lead our B2B channel expansion and strategic partnerships in the Chinese Mainland. In this role, you will develop and execute channel growth strategies, drive digital and API integrations with key platforms, and optimise our distribution ecosystem to achieve sales targets across the Big Bus Tours global network.

The successful candidate will bring a strong professional network across the Chinese Mainland e-commerce and travel trade landscape, deep understanding of platform traffic and commercial mechanics, and practical experience connecting e-commerce channels with B2B distribution systems.

At Big Bus Tours, we value collaboration, innovation and excellence. We offer a supportive, dynamic working environment with opportunities for professional growth. This is a high-impact role for someone who can build scalable partnerships, unlock new distribution opportunities and contribute directly to our B2B business growth.

Key Responsibilities:

Develop and execute the expansion strategy for travel trade and B2B sales channels in the Chinese Mainland.

Deliver sales targets and revenue growth by expanding our presence across travel trade platforms, OTAs, e-commerce channels, agencies and wholesale partners.

Identify, approach and onboard potential distributors, managing client visits, commercial negotiations and end-to-end contract execution.

Lead partner channel launches, including API integration with our B2B distribution system, and secure strategic resources such as traffic support, campaign exposure and preferential platform policies.

Work closely with cross-functional teams and regional offices on pricing management, settlement rules, inventory coordination and channel operations.

Coordinate with technical teams and platform partners to support API scheduling, onboarding, booking flow, ticketing and redemption processes, ensuring stable and efficient system performance.

Conduct market research on B2B travel distribution trends, competitor activity, channel opportunities and partner pain points, preparing actionable insights to support business strategy.

Prepare regular reports and presentations on channel performance, sales activity, market insights and partnership outcomes.

Requirements:

Degree in Hospitality Management, Sales & Marketing, Business Administration or a related discipline.

Minimum of 8 years of experience in travel, tourism, OTA, e-commerce or B2B distribution, including at least 5 years in a managerial role overseeing channel sales performance.

Established network and hands-on commercial experience within major Chinese Mainland e-commerce, local-life and travel platforms, including Douyin, Fliggy, Meituan and Tencent ecosystems.

Proven track record in building platform partnerships, negotiating commercial terms and securing strategic resources that drive traffic, conversion and revenue growth.

Solid understanding of API integration, online booking flows, inventory connectivity, ticketing and redemption processes within travel or e-commerce distribution environments.

Strong commercial acumen, analytical skills and ability to translate market insights into actionable sales and partnership strategies.

Excellent communication, presentation and negotiation skills, with the confidence to engage senior stakeholders and external partners.

Self-motivated, collaborative and able to work independently in a fast-paced, cross-functional environment.

Native or near-native fluency in Mandarin and written Chinese; proficient English is highly desirable.

Willingness to travel to the Chinese Mainland as required.

Benefits:

Discretionary Bonus

Birthday Leave

Medical Insurance

Life Insurance

Dental Allowance

Interested parties please click APPLY NOW and submit your application with your full resume including present and expected salary.

All information provided will be kept confidential and be used for selection purpose only.

Full-time