Senior SEO Specialist

Job Description

The Sr. SEO Specialist is responsible for managing and executing organic search strategies to improve the search engine visibility and rankings of their clients’ websites. They will also serve as a thought leader on the Marketing team for SEO best practices, strategy, and industry changes. This role will combine hands-on client management, requiring both advanced SEO expertise along with superb communication skills.

Core responsibilities include:

Strategic Oversight: Responsible for SEO strategy across managed client accounts (e.g., will manage clients as well as lead direct reports).
Cross-functional Collaboration: Working with department leads on integrated campaigns
Conducting keyword research to identify high-value target keywords and phrases. Analyzing competitor rankings for those keywords.
Performing technical SEO audits to identify issues and opportunities to improve site indexing, page speed, technical errors, etc.
Optimizing on-page elements such as page titles, meta descriptions, headers, content, image alt text, etc. to improve relevancy for target keywords.
Optimizing existing content like blog posts and service pages that target relevant topics and keywords.
Using Google Analytics, Search Console, and other tools to track key SEO metrics such as rankings, organic traffic, conversions, and report on optimization efforts.
Monitoring search algorithms and best-practice changes to identify potential impacts and opportunities.
Collaborating with development, content, project management, and support teams to align SEO with business goals.
Executing monthly SEO strategies for clients and compiling reports and work summaries to keep clients apprised of their organic search performance and progress.

The ideal Specialist has 3+ years of experience executing organic search strategies and understands the fundamentals of digital marketing, specifically SEO. While content writing experience is not required, the candidate should be comfortable editing content to improve relevance and possess the written and verbal communication skills necessary to answer client questions and explain common SEO tactics to clients and stakeholders.

Key Characteristics:

Analytical thinking
Attention to detail
Strategic mindset
Data-driven approach
Organized
Creative problem-solver
Lifelong learner
Collaborative team player
Excellent communicator
Patient and persistent
Adaptable and diligent

Schedule:

In office Monday, Tuesday, Thursday
Remote Wednesday, Friday

At Omnizant, we believe our people are our greatest asset. More than just SEO skills and experience, we hire based on fit within our tight-knit team of digital marketing specialists who thrive on collaborating and innovating together. We seek motivated self-starters who derive immense satisfaction from seeing their innovative SEO strategies drive tangible results for clients. Our team is determined to set the standard for legal marketing success. If you share our passion for search marketing and are eager to work with a team of talented, supportive professionals, we encourage you to apply.

Pay: $70,000.00 - $80,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Work Location: In person